Marketing Analytics Manager - Vice President

Job description

Help shape how we acquire and grow Small Business customers by turning marketing data into measurable business outcomes. You’ll lead analytics across the full campaign lifecycle—sizing opportunities, building financial cases, designing tests, and measuring performance—to improve incrementality, profitability, and ROI. You’ll partner closely with Marketing, Finance, and Data & Analytics to influence strategy and execution with clear, stakeholder-ready insights. This role offers visibility, meaningful impact, and the chance to modernize how we use tools like Snowflake and AI-enabled analytics to scale decisioning. Job Template - shortened - 12-05-24 - PDF.pdf Job summary: As a/an Vice President, Marketing Analytics Manager in the Small Business Decision Sciences team, you will lead the financial and analytical optimization of marketing media and acquisition campaigns end-to-end. You will translate complex data into actionable insights that improve targeting, test design, and performance measurement, while operating with a consultative mindset and clear executive communication. You will own delivery for a defined book of work—intake, prioritization, scoping, timelines, and outputs—ali...