Marketing Director, Cornea

Job description

Glaukos Marketing Director, Cornea (Epioxa) – Aliso Viejo, CA High visibility. Launch impact. Shape how a first-in-class cornea therapy reaches physicians and patients. Lead HCP marketing for Epioxa and help define brand strategy, messaging, and execution to build the keratoconus market and accelerate adoption. This role sits at the center of brand management, promotion, field partnership and execution, and customer engagement – translating information into compelling, scalable brand plans. This is a high-impact opportunity to shape a brand, build a market, and drive meaningful growth in a rapidly evolving corneal health space. How You’ll Make an Impact: - Drive HCP brand strategy and execution for Epioxa, aligning plans to clear growth and adoption metrics - Build and deploy high-impact promotional campaigns across digital, print, video, and field enablement - Shape product positioning, claims, and messaging into effective launch and in-line brand tactics - Expand awareness in the keratoconus market through physician, staff, and practice education initiatives - Develop and activate KOL strategies, including speaker bureau, peer-to-peer programs, and congress presence - Partner cro...