Senior Vice President of Marketing

Job description

Description The Senior Vice President of Marketing is the operational leader of the marketing growth engine, translating CRO strategy into execution and performance. This role is responsible for shaping and executing Blue Heron’s marketing strategy to elevate the brand, drive demand generation, and support revenue growth. This role blends creativity, strategic thinking, and analytical rigor to position Blue Heron as a leader in design-led development and amplified living . The Senor Vice President of Marketing leads all aspects of brand management, digital marketing, PR, events, and client engagement initiatives, ensuring consistency with the company’s values and mission. How the role contributes: Brand Strategy & Leadership · Define, develop, and communicate Blue Heron’s brand positioning and voice across all channels. · Lead the evolution of the brand identity to align with the company’s growth and innovation objectives. · Build a scalable, multi-channel content engine (digital, print, experiential). · Define and refine priority client segments (HNW/UHNW, design-led buyers). · Align marketing strategy to lifestyle, geography, and design preferences. · Leverage AI and systems to i...