Senior Marketing Analyst, Direct Mail (Hybrid)

Job description

We are interested in every qualified candidate who is eligible to work in the United States. However, we are not able to sponsor visas or take over sponsorship at this time. About the role: Enova is seeking a data driven Senior Analyst for the Small Business Direct Marketing team. This Senior Analyst will play a critical role in our growth strategy, focused on acquiring and retaining customers through Direct Mail marketing. In this role, you will drive the success of the Small Business direct mail programs by managing data flows, campaign schedules, and performance reporting. Your work will optimize campaigns, enhance targeting strategies, and collaborate with vendors and cross-functional teams Responsibilities: - Manage day-to-day execution of Small Business acquisition and portfolio direct mail programs, including data flows, performance reporting, campaign scheduling, and cost tracking. - Implement and monitor creative/targeting testing strategies, reporting performance to key stakeholders. - Track and optimize campaign performance, recommending growth strategies and identifying data trends to inform decisions. - Collaborate with external suppliers, including data and print vend...