Marketing Systems Specialist

Job description

The Marketing Systems Specialist (MSS) focuses on the technical aspects of marketing, ensuring systems, data and tools are optimized for efficiency and effectiveness. The above statements are intended to describe the general nature and level of work being performed by individuals in, or assigned to, the above position and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required, and may be changed at the discretion of the Company. - Maintain and optimize marketing technology platforms, including CRMs, marketing automation tools and analytics dashboards. - Lead tool integrations to ensure data flow and functionality across systems. - Stay current on industry trends and recommend new tools to enhance operations. - Develop and implement best practices for using marketing technologies. - Streamline marketing workflows and processes. - Ensure data accuracy and consistency across systems. - Provide technical support and troubleshooting for marketing tools. - Generate reports on the performance of marketing technologies and campaigns. - Analyze data to identify areas for improvement and optimization. - Communicate technical issues and solu...