Paid Search Lead
FreshBooks · Toronto, Ontario, CA
FreshBooks is looking for a sophisticated search lead to own and evolve our most critical acquisition engine. This isn't a "maintenance" role - you will join...
Job description
About the Role FreshBooks is looking for a sophisticated search lead to own and evolve our most critical acquisition engine. This isn't a "maintenance" role - you will join a quantitatively-focused team tasked with driving growth in highly competitive auction environments. You will bring deep technical execution to build a defensible, multi-quarter roadmap that continues to keep Paid Search as a sustainable competitive advantage What You'll Do: - Design and scale a mature, multi-million dollar paid search program that balances aggressive targets with long-term LTV goals - Move beyond standard bidding, partnering with Data Science and external partners to proactively refine how we find high value customers leveraging our backend data - Lead a rigorous testing culture investigating incrementality testing (Geo-Lift), landing page testing, and signal-based audience targeting. - Proactively monitor competitor presence in the auction including pricing shifts and other impacts to the auction dynamics to pivot strategy in real-time - Work cross-functionally with the Affiliate and SEO teams - this role requires someone who understands the cross-channel dynamics between Paid, Organic, and Af...