Marketing Strategy, Senior Associate

Job description

This Senior Marketing Associate role will support the Starter and Lower Mass customer segments with a focus on delivering advice, convenience and security to our customers through engagement strategies designed to increase retention, financial health, and digital adoption. The Engagement marketing team is responsible for developing customer engagement strategies throughout the customer lifecycle. We are seeking to expand our team with a talented marketing associate who will help build customer engagement strategies to increase retention, financial health, and digital adoption while deepening customer relationships across the Consumer Bank and delighting our customers throughout their journey. This Senior Marketing Associate role will support the Starter & Lower Mass customer segments with a focus on delivering advice, convenience and security to our customers. Job responsibilities: - Works across the engagement team to help identify opportunities to improve the customer experience, drive innovation and deliver business results for the Starter & Lower Mass customer segments - Support campaign strategy, planning and implementation of Consumer Bank engagement marketing initiatives acr...