Customer Marketing Manager, Global Travel Retail

Job description

About the Role As GTR Customer Marketing Manager, you will play a key role in bringing Bacardi’s Travel Retail strategy to life , driving both brand growth and commercial performance. You will lead the delivery of high-impact customer and shopper programmes, owning A&P investment and championing a culture of learning and continuous capability development. Working across a highly matrixed organisation, you will connect Brand, Commercial, and Customer teams with our partners and agencies to ensure the right plans are delivered in the right markets. Combining strategic thinking with hands-on execution , you will turn insight into action, drive executional excellence, and unlock growth across the GTR channel . KEY RESPOSIBILITIES: - Lead best-in-class execution across Global Travel Retail, delivering impactful brand activations and visibility across markets, customers, and touchpoints, while embedding AVQPAP standards and continuously raising quality and consistency - Act as a key integrator across the matrix, aligning Brand, Commercial, Advocacy, Supply Chain, and regional teams behind GTR priorities - Translate brand strategy and shopper insights into impactful customer programmes, d...