Director of Lifecycle Marketing

Job description

*This role is open to remote or hybrid candidates (East Coast preference), with hybrid being central to our New York, NY or Charlotte area offices. Must be able to work Eastern Standard Time hours. For the Bankrate website click here . Curious how Bankrate fits into Red Ventures? Click here. We’re looking for a Director of Lifecycle Marketing to build, scale, and evolve how we engage millions of users across the full customer journey — from first touch through conversion, retention, and repeat engagement. This is a senior individual contributor role for someone who has owned lifecycle end-to-end: strategy, systems, execution, and performance. You’ll operate at the intersection of data, product, and marketing — designing systems that drive measurable revenue, not just campaigns that get sent. What You’ll Do: - End-to-end journey architecture — Design and optimize lifecycle programs across onboarding, engagement, monetization, and retention. You’ll own everything from segmentation strategy to journey logic to creative testing and performance readouts. - Automation at scale — Build and evolve sophisticated, trigger-based workflows powered by behavioral data, real-time signals, and pre...