Social Media Engagement & Community Expert (Chemical Industry)

Job description

Overview The Social Media & Engagement Expert defines and executes a strategic social media and digital engagement approach for Celanese, ensuring a strong and visible presence aligned with key business priorities. The role promotes products, solutions, and offerings through compelling digital storytelling, actively engages external audiences, and builds scalable social media channels and communities including the activation of a new digital persona. Responsibilities: YOU will be involved in the following tasks: •Lead the development and activation of a new digital engagement persona to strengthen visibility, recognition, and adoption across external platforms•Own and execute a strategic, multi‑platform social media and digital engagement approach aligned with key business priorities•Build, launch, and scale social media channels beyond LinkedIn, defining clear purpose, voice, and engagement models•Promote products, solutions, and offerings through compelling digital storytelling that drives visibility and interaction•Actively engage external audiences and build and nurture a digital community of customers, partners, influencers, and industry stakeholders•Shape and amplify key narr...