VP, Digital

Job description

About Us Finance of America helps homeowners 55+ access the equity they’ve built while staying in full control of their home and their financial future. Through a range of reverse mortgage solutions, we help customers shape the retirement they’ve earned while continuing to evolve how we serve and work together. Joining Finance of America now means stepping into a period of momentum and growth, with teams actively shaping what comes next and opportunities to make an impact and grow your career. To learn more about us, visit www.financeofamerica.com Purpose of Role: Responsible for defining and executing the organization’s digital strategy to drive customer acquisition, engagement, and conversion across all digital touchpoints. Serves as the business owner for the company’s digital platforms and is accountable for performance, customer experience, and economic outcomes. Partners cross-functionally with Marketing, Product, Engineering, and Sales to deliver a seamless, data-driven customer journey from initial education through application and funding. Key Responsibilities and Expectations: - Defines and owns the end-to-end digital customer journey across awareness, education, consider...