Specialist, Marketing Strategy

Job description

Job Title: Specialist, Marketing Strategy Description: Own and deliver North America go-to-market strategy for Clinical Assessment portfolios, driving integrated campaigns, product launches, and measurable commercial impact. About the Role: The Specialist, Marketing Strategy owns the North America go-to-market strategy and execution for assigned clinical education and therapeutics domains (e.g. cognitive, achievement, early childhood). This role is responsible for setting portfolio priorities, aligning cross-functional teams, and ensuring that campaigns, messaging, and channel strategies deliver against revenue, pipeline, retention, and adoption targets across the U.S. and Canada. Working closely with Sales, Product Management, Clinical/Educator SMEs, and global marketing teams, this role translates market insight into clear positioning, integrated marketing plans, and measurable business outcomes. You will lead end-to-end marketing strategy and execution across campaigns, product launches, and virtual events—building scalable playbooks, enabling the field, and continuously optimising performance through data-driven decision making. Key Responsibilities: Portfolio Strategy & Integr...