Senior Manager Demand Generation

Job description

Work Schedule Standard (Mon-Fri) Environmental Conditions: Office Job Description: Position Summary: This is an exciting leadership opportunity to shape and accelerate the demand generation strategy an execution across Europe for Fisher Scientific, a part of Thermo Fisher Scientific. As Senior Manager, Demand Generation, you will lead a high-performing team and oversee the strategic planning, execution, and optimization of demand generation campaigns to drive measurable business growth. You will define and implement data-driven & AI demand generation initiatives across digital advertising, SEM, paid social, and retargeting platforms, while aligning with our digital marketing strategy. This role requires strong leadership, advanced, broad digital marketing expertise, and a proven ability to drive cross-functional collaboration with commercial, category/portfolio, marketing, data science and analytics teams. You will play a key role in leveraging media strategies to reach and convert customers and new prospects, lead the acceleration of Supplier-funded SEM programs, deliver outstanding ROAS on our media execution and transform the team’s ways of working to maximize commercial impact....