Product Marketing Manager

Job description

COMPANY: Canoe Intelligence WEBSITE : https://canoeintelligence.com/: TITLE: Product Marketing Manager: LOCATION: New York City (hybrid): SALARY : $130,000 - $150,000 per annum The Role: Canoe is looking for a Product Marketing Manager to drive the execution of our go-to-market (GTM) strategy. Reporting to the Product Marketing Director, you will be responsible for ensuring our product positioning is effectively communicated across all channels. You will sit at the intersection of Product, Marketing, Sales and Client Success, ensuring that every touchpoint is professional, brand-aligned, and centered on the needs of our clients. We are looking for a professional who is AI-first, someone who confidently applies AI tools to streamline research, structure complex project plans, and accelerate the delivery of high-quality marketing assets. What You’ll Do: GTM Execution: Lead the development and rollout of communication plans for new products and enhancements. Your goal is to educate existing clients on new value while creating materials that attract and engage prospects. In-App Engagement: Own the setup and management of in-app walkthroughs, pop-ups, and NPS surveys using Pendo. You wi...