Director of Lifecycle

Job description

The Opportunity As the Director of Lifecycle, you will own the end-to-end lifecycle business — not just channels, but the customer economics that drive repeat revenue and profitability at Caraway. This role is accountable for defining how lifecycle contributes to company growth, including LTV expansion, repeat purchase velocity, margin efficiency, and customer cohort quality. This is a senior, strategic leadership role. You are not managing campaigns — you are building and operating a lifecycle system that influences how the business acquires, converts, retains, and grows customers over time. You will set the lifecycle strategy, define KPI ownership, and lead cross-functional initiatives that materially change customer behavior and financial outcomes. You will partner closely with Growth, Finance, Data, Creative, and Digital Product to ensure lifecycle is fully integrated into acquisition strategy, product experience, and company planning. You will also own the operating model for lifecycle, ensuring the team is structured, prioritized, and accountable to business outcomes — not just execution. Who You Are: You are a strategic lifecycle leader with deep experience building retentio...