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Marketing Effectiveness Engagement Lead

bp · Istanbul, TR

Entity: Customers & Products Job Family Group: Marketing Group Job Description: It's more than just oil. It's liquid engineering. Castrol provides all the oi...

Job description

Entity: Customers & Products Job Family Group: Marketing Group Job Description: It's more than just oil. It's liquid engineering. Castrol provides all the oils, fluids and lubricants the world needs, for every driver, every rider and every industry. Castrol is here to serve every driver, every motorcyclist and every industry on earth. We do this through Liquid Engineering. That means crafting high performance oils, lubricants, fluids and greases for every application you can imagine. We also know that you need every part of your world to run efficiently, so we lubricate every part of the car or motorcycle you own, the escalators at your local shopping mall, the elevator at your office, and even the production line that made your refrigerator. We are here for you in the world's mines and quarries, its cruise ships and airliners, its wind farms and wheat fields. Whatever you need, we help make it happen. About the role: The Marketing Effectiveness Engagement Lead supports the measurement and evaluation of marketing performance across the business. The role focuses on understanding how marketing activity contributes to both business and customer outcomes, with particular emphasis on m...