Marketing Technology Owner
Valley National Bank · Morristown, New Jersey, US
Responsibilities include but are not limited to: - Own the end-to-end MarTech vision, roadmap and platforms, defining how platforms work together across data...
Job description
Responsibilities include but are not limited to: - Own the end-to-end MarTech vision, roadmap and platforms, defining how platforms work together across data, orchestration, personalization, and content. - Evaluate new technologies and enhancements; build business cases and ROI models and establish KPIs and measurement frameworks tied to business outcomes. - Maximize utilization and adoption of existing MarTech investments and drive optimization of Adobe Target, Segment CDP, Snowflake, Salesforce & Marketing Cloud and Adobe Experience Manager (AEM). - Partner with web and product teams to optimize end to end digital customer journeys across web, mobile, and owned digital channel, mapping and continuously refining customer journeys for key use cases. - Work with team to build and execute on a data driven conversion optimization program, leveraging experimentation and personalization tools. - Use Adobe Target to design, execute, and analyze A/B and multivariate tests across digital experiences. - Develop hypotheses grounded in customer insights, data, and business objectives and apply learnings from experimentation to scale winning experiences across channels. - Leverage CDP, data, a...