Digital Performance Manager

Job description

General Information Primary Location: Grand Rapids, MI: Employee Status: Full-Time: Workplace Type: Hybrid: Who we are: At LMCU, you'll find more than just a job - discover a fulfilling career where your contributions truly matter. Join our talented team at Lake Michigan Credit Union and discover the difference an employer who puts people first can make in your career and life. About this position: The role of the Digital Performance Manager is to be data-driven to lead audience segmentation, lookalike audience development, SEO research, and full-funnel performance optimization across paid and owned channels. This role owns GTM tracking, campaign measurement, CRM lifecycle/data alignment, and performance insights that drive growth, efficiency, and customer LTV. What you’ll do: Audience Strategy, Segmentation & SEO Research: - Build and maintain robust audience segmentation frameworks across demographic, behavioral, firmographic, and intent-based factors. - Develop and optimize lookalike audiences across major platforms (Meta, Google, LinkedIn, programmatic). - Conduct ongoing SEO research, including keyword discovery, competitive landscape analysis, search intent mapping, and conte...