Email & CRM Specialist

Job description

Job Description As an Email & CRM Specialist, you’ll deliver and optimise CRM activity across Europe, driving customer growth, engagement and loyalty through email, SMS and digital channels. You’ll oversee segmentation, testing, reporting and CRM tools, guide a regional team and collaborate cross‑functionally to deliver commercial results, customer development and an elevated customer experience. Key Responsibilities: - Implement the regional CRM strategy by delivering effective email, SMS, loyalty, promotional and data‑growth campaigns that strengthen customer engagement and drive commercial performance​ - Optimise segmentation across email, SMS and digital channels to grow key audiences, improve retention and support long‑term customer value​ - Deliver the CRM roadmap on time, adapting quickly to shifting business priorities to maintain momentum and ensure high‑quality execution​ - Support the achievement of core CRM KPIs — including traffic, sales, acquisition, retention and subscriber development — across both online and stores​ - Contribute to building, managing and re‑forecasting the CRM budget to keep targets realistic and aligned with business needs​ - Lead an always‑on tes...