Integrated Brand Specialist, Vice President

Job description

This role is a strategic brand marketing opportunity focused on advancing JPMorganChase’s reputation and strengthening brand preference among key audiences nationwide through insight-led positioning and high-impact paid campaigns. You will draw upon expertise in brand strategy, positioning, campaign management, creative production, and stakeholder management to translate qualitative and quantitative research into actionable marketing strategies and lead end-to-end campaign development. Success in this role requires strong collaboration with marketing counterparts, the ability to communicate effectively with leaders, and a commitment to elevating creative quality – bringing clear creative vision and maintaining consistent adherence to the firm’s visual identity standards in a dynamic environment. In this role, you will partner closely with the Brand Insights team to leverage qualitative and quantitative research and translate audience intelligence into high-impact brand strategies and integrated campaigns. You will bring a strong understanding of paid media testing and creative optimization, ensuring JPMorganChase marketing delivers against business goals while continually elevating...