Senior Analyst, Scalable Marketing Measurement Analytics

Job description

Role Summary/Purpose: The Senior Analyst, Scalable Marketing Measurement Analytics will support the Scalable Marketing Measurement Team in driving key initiatives & projects related to Marketing Campaign Performance, building enterprise-wide dashboards, and other tools, and provide Ad hoc analysis as required. This role will be responsible for preparing dashboards, performing data validation, and evaluating feedback received with the goal being to incorporate scalable marketing solution enhancements that enable users to gain valuable insights. Essential Responsibilities: Assist the Scalable Marketing Measurement team in driving adoption of tools and capabilities related to Campaign Performance Maintain dashboards and tools that team owns, develop a flexible structure that can be leveraged for client/portfolio specific data. Validate data accuracy and completeness Engage with 3rd party partners to integrate, automate, and standardize data feeds, validate data for accuracy and competence Provide support to Portfolio Marketers and Analytics to understand the performance metrics for marketing campaigns, provide guidance on campaign design as required Ability to work across multiple tim...