Manager, Audience Analytics

Job description

Position Summary The Manager, Audience Analytics is a valuable team member supporting the development and execution of audience and account-based strategies for a major B2B client. Collaborating closely with senior team members, you will contribute to data-driven audience visions and help turn them into action. You will use data to find insights that inform audience segmentation and targeting, supporting the Director and Group Director in their strategic work. The Manager will work with internal strategy, analytics, media planning, and activation teams to ensure audience and account-level insights are used in marketing and media decisions. This role requires a good understanding of audience segmentation, account-based marketing methodologies, data analysis, and how to use platforms including ABM and intent data tools to build audiences, with a focus on helping to drive business growth for the client. Responsibilities: Audience Strategy & Insights: - Support the development of audience strategies that align with the client's marketing goals, including building ideal customer profiles (ICPs) for ABM campaigns that define firmographic, technographic, and behavioral attributes of high-...