Student - Marketing Assistant - Content Creation (Rec & Wellness)

Job description

Job Summary: The Content Creation Assistant supports Butler University Recreation & Wellness by developing engaging, authentic content that showcases programs, events, facilities, and campus life. This role focuses on capturing, producing, and publishing photo, video, and written content for social and digital platforms to drive student engagement, brand awareness, and participation. Job Responsibilities: Capture photo and video content of Recreation & Wellness programs, events, facilities, and participants. Assist with creating short-form video content (Reels, Stories, TikToks) and other social-first media. Write captions, headlines, and short-form copy aligned with the RecWell brand voice. Assist with planning, creating, and scheduling content for @burecwell’s Instagram and other digital platforms. Edit photos and videos for social media and digital marketing use. Monitor social media engagement, respond to comments/messages when appropriate, and track basic performance metrics. Collaborate with Recreation & Wellness staff to identify content opportunities and tell compelling stories. Support on-campus marketing efforts such as event coverage, tabling, and outreach initiatives as...