Marketing Content Strategist

Job description

Position Summary Are you a passionate storyteller and a strategic thinker with 3-5 years of experience ready to elevate a brand's voice and drive measurable results? We are seeking a highly motivated Marketing Content Strategist to shape the entire narrative framework—from big-picture messaging to flawless execution. This role is the central visionary, ensuring our voice is vibrant, consistent, and strategically aligned across all channels. You will blend creative strategy with performance insights, turning organizational goals into compelling, high-performing content that inspires engagement and drives enrollment. If you are excited by the challenge of developing our brand's message and leveraging data (including AI insights) and SEO to win, then this is your mission! Essential Functions: Strategy & Planning: - Lead Content Strategy Development: Develop and maintain a comprehensive, multi-channel content strategy (web, social media, ads, print, email, blogs) that directly supports marketing and enrollment goals. - Data-Informed Planning: Conduct rigorous audience, competitor, and SEO keyword research to identify high-value content opportunities and inform messaging priorities. - P...