Account Executive, KTVH

Job description

The E.W. Scripps NBC affiliate KTVH in Helena MT is seeking an Account Executive. This role will be responsible for helping local businesses realize growth opportunity by reaching customers through compelling multi-platform advertising solutions. This full array of advertising solutions may include platforms like Over The Top (OTT) video, search strategies (SEO/SEM), social media strategies, digital display, and e-mail targeting, as well as broadcast television. WHAT YOU’LL DO: - Sell advertising solutions to local and regional businesses and advertising agencies. - Apply the Scripps Sales Process (SSP) to analyze current and prospective customer needs and apply customized advertising solutions that provide return on their investment. - In addition to television commercial airtime sales, facilitate the customer’s ability to take advantage of the full array of digital marketing options available. - Independently prospect, secure appointments, perform needs analysis, develop customized solutions, present and close sales to develop and maintain new business from traditional and non-traditional advertisers. - Use ratings data, qualitative information, and market trends to negotiate pro...