Associate Marketing Director, Zanzalintinib CRC Launch – Promotions

Job description

SUMMARY/JOB PURPOSE: Reporting to the Senior Director, CRC Promotions, the Associate Marketing Director - CRC Promotions is responsible for developing and leading efforts to craft and execute promotional tactics support commercialization, launch and ongoing promotional execution of Zanza in metastatic colorectal cancer (mCRC) DUTIES/RESPONSIBILITIES: Support the development of US marketing tactical plans for new approval readiness and ongoing promotional execution of Zanza in mCRC Ensure successful execution of compelling promotional tactics for US HCPs across personal and non-personal channels Develop and align messaging platform and tactical rollout with brand objectives and strategies Ensure key brand messages and materials are effectively communicated at sales meetings Support management of the promotions budget, establish goals and metrics, and measure performance Collaborate effectively with cross-functional partners, including field sales, sales training, market planning, and regulatory/compliance Collaborate with the Patient/APP Marketing Team to develop promotional materials targeting patients, caregivers, and Advanced Practice Providers Manage key vendor relationships, in...