Manager, Marketing (DTC)

Job description

Job Summary The Marketing Manager (Direct-to-Consumer), US Nutrition, serves as the strategic leader for direct-to-consumer marketing across the US portfolio. This role architects and advances the digital commercial marketing strategy, translating business objectives into integrated programs that accelerate patient activation and strengthen the brand’s presence in the consumer health marketplace. Operating as a highly influential individual contributor, the manager drives cross functional alignment and leads agency partners to deliver best in class execution. This position provides strategic input into the development of the US digital marketing roadmap, will be fully accountable for the end-to-end campaign performance, and champions a data driven optimization agenda that ensures measurable impact while upholding all healthcare regulatory requirements. The manager owns the digital customer experience and collaborates closely with Medical, Regulatory, Legal, Market Access, and Commercial Operations to ensure compliant, insight led execution. *This position requires working onsite 3 days per week at our Lake Zurich, IL U.S. headquarters. - Salary Range: $115,000-135,000. - Position i...