Product Marketing Lead, Payments

Job description

About the Role We're looking for a strategic and hands-on product marketer to lead product marketing for FreshBooks Payments, the easiest way for solo entrepreneurs and small business owners to go from invoice to cash. Reporting to the Sr. Director of Product Marketing, you'll partner closely with our GM of Payments, product, and expansion marketing teams to drive strategy, shape the roadmap, lead go-to-market for new features and experiences, and grow both the number of payments-enabled customers and overall payments volume across our base. This is an ideal role for a senior product marketer with deep understanding of small business challenges, and who has experience translating that insight into positioning, launches, and campaigns that resonate with customers and drive behaviour change. What You'll Do: - Develop and maintain a deep understanding of the payments landscape, competitive offerings, and the needs of small business owners managing cash flow and getting paid, and champion those insights across the business. - Contribute customer research and insight generation for core Payments ICPs, translating findings into positioning, messaging, and roadmap recommendations grounded...