Demand Generation Specialist

Job description

Why this marketing role exists: CM Navigator is growing, and we want to be more deliberate in how we generate inbound interest and support Sales. We are therefore looking for a Demand Generation Specialist with a few years of relevant experience from B2B SaaS. Someone who has worked hands-on with campaigns, lead generation and funnel improvement - and who likes being close to the commercial side of the business. This is not a broad brand role. It is a practical, commercially focused role with a clear purpose: create traction, generate qualified interest, and help us spend time and money on what actually works. You will work closely with Sales, product and leadership in a small team where things move fast and ownership is real. What you'll be doing Your job is simple to describe, but not unimportant: help create more of the right inbound interest - and improve the quality of what moves through the funnel. You will for example work with: - planning and running campaigns across LinkedIn, Google, email and landing pages - improving conversion across key steps in the funnel - working closely with Sales on lead quality, follow-up and feedback loops - helping sharpen messaging, offers and...