Field Marketing Specialist

Job description

Position Overview The Field Marketing Specialist, APAC is responsible for executing and managing the company’s marketing programs in our A sia Pacific region , focusing on the A ustralia and N ew Zealand (ANZ) market . Reporting to the APAC Director of Field Marketing, t he individual will work closely with Field Marketing Managers, regional sales teams and colleagues across Product Marketing, Content and Digital Marketing to execute coordinated, optimized, integrated campaigns t hat drive pipeline growth and bookings aligned with GTM priorities of the APAC commercial organization. They will generate pipeline through integrated campaigns, leveraging Account Based Marketing strategies and motions, supporting our commercial objectives in the APAC region. Key Responsibilities: - Execute field events and multi-channel online and offline programs to build and accelerate pipeline across new logos and expansion of existing accounts. - Optimize and nurture lead-to-revenue performance by leveraging ABM processes, working closely with our SDR, BDR and sales teams. - Track the follow-up of leads and pipeline from campaigns/activities to drive towards commercial goals. - Analyze campaign and a...