Portfolio Analytics & Strategy Specialist - Marketing & Customer Analytics

Job description

Position Overview At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company’s success. As a Portfolio Analytics & Strategy Specialist within PNC's Balance Sheet Analytics & Modeling Marketing & Customer Analytics organization, you will be based in Wilmington, DE, Tysons, VA, Chicago, IL or Pittsburgh, PA. The Senior Business Analyst – Marketing Analytics is a senior individual contributor who owns the analytical agenda for a portfolio of marketing campaigns and converts data into decision ready insights and strategic business recommendations. This role is accountable for defining how success is measured, diagnosing performance drivers, quantifying business impact, and influencing marketing and product decisions through rigorous analytics and test and learn practices. Role Summary: The Senior Business Analyst partners across Marketing, Product, and Data to turn marketing performance, experimentation, an...