Director of Content and Social Marketing

Job description

Job Summary: As a Content Marketing Director you will take complicated insurance and Medicare topics and translate them into plain English that anyone can understand. For our senior audience, we want to make Medicare easy and simple. For our agent audience, we want to empower them with resources they can actually use—whether that's marketing materials, product updates, or insights about market changes. Let’s talk job responsibilities: Content Planning & Strategy - Manage content calendars - Research keywords and plan content that drives organic traffic and leads - Track what's working and adjust the strategy accordingly Writing: - Write and oversee regular blog posts, including weekly, bi-weekly, and monthly publications. - Create educational content such as how-to guides, training resources, and lead magnets like downloadable guides and checklists. - Develop and send email newsletters and announcement emails for product launches, carrier updates, webinars, and other company news. - Update and maintain website content, including new product and carrier pages, announcements, and quarterly or annual changes. - Write and schedule social media posts, promotional copy, and event listing...