Vice President, Marketing Manager - Customer Engagement Campaign Management

Job description

Take on a leadership role where you will oversee and deliver impactful Starter customer onboarding and engagement campaigns that strengthen retention and financial health. Partner with senior leaders and cross-functional teams to drive process excellence and creative thought leadership. As a Vice President, Marketing Manager in the Starter Consumer Bank Customer Engagement Campaign Management team, you will lead large-scale, multi-channel campaigns focused on customer onboarding, retention, and financial health. You’ll drive process excellence, creative thought leadership, and act as an Authorized Approver of creative and audience targeting, making a significant impact within the Customer Engagement team. Job Responsibilities: Serve as a leader on initiatives outside of assigned campaigns, including cross-program creative leadership, process improvement, and other strategic roles. - Lead end-to-end creative development, execution, and management of customer onboarding and engagement campaigns across digital, email, direct mail, social, and website channels. - Develop and maintain proactive, strong partnerships between the Customer Engagement team, strategy partners, and internal/ex...