CRM Analyst

Job description

A Day in the Life: As a CRM Analyst at Hertz, you will help support the implementation and execution of campaigns in Salesforce Marketing Cloud across the Hertz, Dollar, and Thrifty brands. You’ll work hands-on with data, automations, and customer journeys while learning best practices for scalable, data-driven marketing. In this role, you’ll partner closely with marketing, analytics, and technology teams to support campaign delivery, testing, and optimization. You’ll operate in an Agile environment and contribute to high-quality CRM solutions through strong documentation, QA, and continuous improvement. This is an ideal role for someone early in their CRM or marketing technology career who is eager to grow technical skills and business impact. What You’ll Do: Support day-to-day use of Salesforce Marketing Cloud across Hertz, Dollar, and Thrifty global brands, including campaign setup, optimization, and maintenance Assist in sending email, SMS, and push notifications using tools such as Salesforce Marketing Cloud, Knak, Movable Ink, and Adobe Journey Optimizer Help build and maintain data extensions, automations, and customer journeys under the guidance of senior team members Colla...