Corporate Communication, External Engagement

Job description

The Director of External Communications is responsible for shaping Western Union’s external narrative, strengthening brand perception, and amplifying the company’s reputation across global audiences. This role leads enterprise‑level external communications efforts, including management of the corporate website, executive social media presence, and proactive media strategy. The Director serves as a strategic advisor across the business, ensuring that external storytelling supports Western Union’s business priorities, growth strategy, and brand aspiration. Role Responsibilities: External Communications Strategy: - Develop and execute a comprehensive enterprise external communications strategy aligned to corporate priorities and brand direction. - Shape and manage the narrative for Western Union’s transformation, products, and global business initiatives. Corporate Website Leadership: - Oversee content strategy, editorial direction, and ongoing governance for Western Union’s external website. - Partner with digital, brand, and product teams to ensure content accuracy, relevance, and alignment with enterprise goals. Executive Social Media Management: - Manage and grow strategic social...