Director, US Oncology Lung Cancer Marketing

Job description

The Director, US Oncology HCP Lung Cancer Marketing, is a member of the Oncology Business Unit with accountability for working closely with the Senior Director to develop commercial HCP promotion strategy and tactical plans for Non-Small Cell Lung Cancer (NSCLC) within the US. Also responsible for collaborating with the International team for Global commercialization and promotion. This position will report directly to the Senior Director, US HCP Lung Cancer Marketing. The Director will work collaboratively across the Franchise Team, International teams, internal cross-functional colleagues, while effectively managing external agency partners to ensure alignment and to drive optimal integration and execution of personal and non-personal initiatives. In this role, a typical day might include the following: - Lead HCP marketing for the NSCLC indications in the US. This includes defining US market opportunities, analyzing the competitive landscape, identifying key site of care and key account segmentation and needs, developing customer-focused and differentiated product and indication positioning, and customizing messages to key target audiences. - Works in close collaboration with Cl...