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Marketing Leader AM&D International Region

Philips · Amsterdam, North Holland, THE NETHERLANDS

Job Title Marketing Leader AM&D International Region Job Description The Marketing Leader AM&D International Region is responsible for implementing marketing...

Job description

Job Title Marketing Leader AM&D International Region Job Description: The Marketing Leader AM&D International Region is responsible for implementing marketing strategies and plans to develop and promote propositions based on strong consumer/ customers/ people insights. The primary focus is in activation of the marketing plan in full collaboration with the zones in the international region. The role is pivotal to bring customers/ consumer/ people centricity and oversees a number of activities such as market research, marcomm, proposition development, activation, communication (etc.). The role measures effectiveness and adapts marketing strategies to meet the business priorities and collaborates closely with relevant functions with an enterprise mindset. The role is in charge of managing a team of marketeers, from setting direction & priorities, goals, managing performance to coaching and people development. Your role: - Delivers and implements a comprehensive (zone based) marketing plan tailored to key customer segments, ensuring alignment with business and sales priorities by leveraging the portfolio of offerings across various clusters. - Collaborates with cross-functional teams t...