Manager - Media Analytics

Job description

The Gig: The Manager of Media Analytics leads the strategy, governance, and execution of media measurement across paid and owned channels. This role owns the framework that connects media investment to measurable business outcomes, ensuring marketing spend is optimized against revenue, efficiency, and long-term growth objectives. You will partner across Marketing, Finance, Revenue, and external agencies to elevate measurement rigor, drive experimentation, and provide executive-ready insights that inform investment decisions. This gig is based at VVHQ - our swanky Virgin Voyages Head Office in Plantation, FL where we follow a hybrid work environment. We can't wait to 'sea' you in person during our Collaboration Days, Tuesdays, Wednesdays, and Thursdays, while you enjoy Mondays and Fridays' as remote days. What You'll Be Up To: Define and evolve the cross-channel media measurement strategy, including KPI frameworks, attribution approaches, and incrementally testing. Lead analysis of paid media performance across social, search, display, affiliate, and upper-funnel channels, translating results into optimization and budget allocation recommendations. Develop executive dashboards and p...