Marketing Specialist
First Student · Cincinnati, Ohio, US
This individual contributor role is responsible for creating and executing digital content, marketing strategies and campaigns, creating a body of content to...
Job description
This individual contributor role is responsible for creating and executing digital content, marketing strategies and campaigns, creating a body of content to improve our company’s/content’s search ranking, drive traffic and engagement with the First Student/Charter websites and maximize ROI for paid search and digital advertising. Major Responsibilities: - Coordinating and managing our trade show presence across North America, developing marketing materials, liaison between trade show vendors and partners - Working with internal stakeholders to provide exceptional customer service, assist with lead generation and follow-up - Develop creative assets to support industry events, sponsorships and speaking engagements - Craft tailored and dynamic content which is aligned with overall business objectives and reflects First Student’s style and voice. - Grow and nurture our customer/prospect base by working with marketing, digital agencies, communications and sales to identify content opportunities and to create and deliver relevant, impactful content across channels. - Develop and manage SEO/organic search, paid search and digital advertising strategies for increased prospect awareness an...