Senior Specialist Brand Center Warsaw Activation

Job description

Purpose & Overall Relevance for the Organisation: To develop and grow a strong and successful in-store link between the consumer retail experience and the adidas brand by connecting, engaging, enabling and inspiring the East Europe Key City relevant communities and influencers 365 days a year, building an authentic and long-term relationship with them. Senior Specialist Brand Center Warsaw Activation will plan, develop and execute activations for Brand Center Warsaw in alignment with the overall Retail marketing calendar. This position will be responsible for developing ongoing activations, events and in-store experiences that will connect and engage with our consumers. Key Responsibilities: Reporting into the DTC Activation Manager, this role is responsible for driving the adidas brand visibility and experience consistent with brand strategy at the key store in East Europe region. That should aim at winning the consumer at the point of purchase while maximising the profitability of the Brand Center store by positively impacting consumer traffic, conversion and NPS. This will be achieved by landing the brand with consistency, clarity and impact through flawlessly executed consumer-...