Activation Marketing Manager

Job description

Are you passionate about marketing and driving profitable growth for our B2B audience(s) via a strategic events/experience platform? Do you want an opportunity to make a solid and immediate impact linked to our business results and better customer outcomes? If so, the Activation Marketing Manager role may be the right fit for you! The US life insurance’s goal of driving continued profitable growth requires building once-in-a-lifetime experiences that lay the foundation for longstanding business relationships with our highest-priority intermediaries (national account executives, firm leadership, and producers). These concierge level experiences enable our Sales and Distribution teams to engage their most important clients, building strong relationships and brand preference for John Hancock in the U.S. Reporting to the Director, Head of Activation and Vitality Marketing, this role will develop and lead a distribution activation strategy — including management of the U.S. sports ticket program and on site activations — to drive strong sales and pipelines for U.S. Insurance by focusing on building strong internal/external partnerships and making decisions that drive sales, strengthen t...