Performance Marketing Manager

Job description

Scopely is looking for a Performance Marketing Manager to join our Marketing team in Barcelona on a Hybrid basis At Scopely, we care deeply about what we do and want to inspire play every day – whether in our work environments alongside our talented colleagues or through our deep connections with our communities of players. We are a global team of game lovers who are developing, publishing, and innovating the mobile games industry, connecting millions of people around the world daily. The Marketing team deeply understands a game’s audience, creative strategy and priorities. They are the glue between the Brand, Product, and our Player Communities that will redefine our social strategy to amplify our games across new and existing social channels while building a meaningful community for our players. What You Will Do: - Manage and optimize large-scale User Acquisition budgets to drive profitable growth - Execute and scale mobile campaigns across key platforms including Meta, Google, and emerging channels - Design and run A/B, multivariate, and marketability tests from hypothesis to analysis to improve performance and unlock growth opportunities - Analyze campaign, funnel, retention, a...