Market Transformation Director - Direct to Patient

Job description

Job Description General Summary: The Director, Marketing is accountable for understanding the market landscape and Vertex's position within the market, leading business activities aligned with performance goals of the portfolio, and tracking performance against those goals. As a people manager, this role may have financial accountabilities and human resource responsibilities for assigned staff and teams. Key Duties and Responsibilities: Partners with brand/team-lead to shape the brand strategy and brand life-cycle activities Directs the development and implementation of strategic and tactical plans for assigned product Provides input into forecasting assumptions: Generates and consolidates key insights across HCPs and patient stakeholders (through market research, ad boards, etc.) and makes strategic recommendations to advance performance against goals Develops strong partnerships with cross-functional team to support business goals Evaluates ROI for activities of the brand As a people manager within the organization, this role may have financial accountabilities and human resource responsibilities for assigned staff. Knowledge and Skills: Direct experience with communications revi...