Senior Director, Global Performance Marketing Accelerator

Job description

Senior Director, Global Performance Marketing Accelerator The Senior Director, Performance Marketing Accelerator will set the vision and lead an enterprise-wide capability focused on transforming marketing performance at scale. This role is accountable for shaping global standards, operating models, and enabling capabilities that empower marketing teams to deliver measurable growth through data-driven decisioning, experimentation, and advanced technology. Serving as a senior strategic advisor and architect, this leader will guide global marketing teams in elevating digital experiences, unlocking the value of first party data, and maximizing the return on a modern marketing technology ecosystem. The role carries a global mandate, spanning the U.S. and priority international markets, with particular focus on Europe and the Middle East. The Performance Marketing Accelerator operates as a centralized center of excellence and internal consultancy.. Key Responsibilities: Build and Lead the Global Performance Marketing Accelerator Own the vision, mandate, and long-term roadmap for the Performance Marketing Accelerator as an enterprise capability that elevates marketing performance across...