Director of Product Marketing

Job description

We're looking for a strategic, data-driven Director of Product Marketing to lead our product marketing function and drive go-to-market excellence. You'll own product positioning, messaging, and launch strategy while working cross-functionally with Product, Sales, Field Marketing, and Customer Success to accelerate growth. This is a high-impact leadership role for someone who thrives at the intersection of market intelligence, storytelling, and revenue outcomes to drive measurable success for Lightcast's products and services for our customers and partners throughout each product lifecycle. Major Responsibilities: Team leadership: Lead a high-performing product marketing team, ensuring stellar performance in our go-to-market initiatives. Define and track KPIs that measure product marketing effectiveness and contribution to pipeline and revenue. Go-to-market: Collaborate with Product Management, Sales, Marketing, and other stakeholders to create and execute go-to-market plans for new product launches and feature enhancements. Set measurable launch objectives, track results against KPIs, and iterate on strategies to optimize product adoption and revenue growth. Product Positioning: Cr...