Omnichannel Brand Manager (m/f/x)

Job description

To strengthen our Commercial Affiliate in Barcelona , Spain, we are currently hiring a Omnichannel Brand Manager (m/f/x) Location: Barcelona (with exposure to Portugal) Contract: Fulltime, permanent: The Opportunity: Within our Marketing & Omnichannel team, we operate in a highly complex and impactful therapeutic landscape - covering rare diseases, hematology, nephrology, and immunology. Our approach is fully omnichannel: integrating CRM, digital channels, field force activities, and medical education into a cohesive and data-driven strategy. We are looking for an Omnichannel Brand Manager who will act as both the analytical engine and tactical executor of the team. This role goes beyond reporting- you will interpret performance data and translate insights into meaningful actions that drive engagement and outcomes. Reporting to the Omnichannel Manager Iberia, you will play a key role in executing strategy and shaping how we engage healthcare professionals across channels. The Role: - Own and continuously enhance the omnichannel dashboard (HCP coverage, contact frequency, digital engagement, outcome metrics by indication) - Monitor and analyze digital campaign performance (email, pr...