Events & CRM Manager

Job description

Description BETA Group, Inc., a leading engineering, planning, and landscape architecture firm in New England, is seeking a highly organized and proactive Marketing and Business Development professional to support and enhance the firm’s growth initiatives. This role plays a key part in managing the firm’s event strategy and maintaining the integrity of its CRM system, ensuring alignment between marketing efforts and business development goals. Responsibilities include leading the planning and execution of strategic industry events and managing client and pursuit data. The ideal candidate brings a strong attention to detail, a strategic mindset, and the ability to manage multiple priorities in a fast-paced environment. Responsibilities: Event Strategy & Management - Lead the strategic planning and execution of the firm’s comprehensive event portfolio, including conferences, trade shows, networking events, and booth activations, ensuring alignment with business development and brand objectives - Drive program and conference management initiatives by partnering with leadership and marketing teams to define clear goals, target audiences, and messaging that maximize visibility, engageme...