Senior Digital Manager (SEM)

Job description

Job Description: Carat is the world’s first media agency and privileged to work with some of the most storied and innovative brands in the world. With over 12,000 experts in over 100 countries Carat delivers an unparalleled capability to unlock real human understanding and connect people and brands through powerful and engaging media experiences. As Senior Digital Manager in our Sydney office , you will own the build, delivery and optimisation of digital campaigns for your client patch. The ideal candidate is a digital-first thinker with a broad understanding of the digital ecosystem and experience across platforms. You will combine technical expertise with strong stakeholder engagement skills, confidently presenting results and recommendations to internal teams and external clients. Core responsibilities: Lead, execute and optimise core digital channels with a primary focus on Search performance. Shape client objectives for search‑led campaign briefs, ensuring alignment with brand and digital strategy. Translate briefs into clear, search‑driven tactical plans across audience, intent, environment and creative. Own WIPs and PCAs, delivering search insights, optimisation actions and...