Senior Manager, Brand Management

Job description

Job Description Summary: Role Purpose The Senior Manager, Brand Management, plays a critical role in delivering high quality brand execution for the GB market. As part of a fast-paced frontline marketing team, this role focuses on local activation, adaptation of centrally developed plans, and end-to-end delivery of brand initiatives across channels and consumer occasions. The role requires a resourceful, analytical, and hands-on marketer who can turn strategies into impactful execution, navigate constraints, and collaborate effectively with the GB local network (Insights, IMX, Commercial, RGM, Shopper, Franchise & bottler partners). This position demands strong project leadership, creative judgement, and commercial understanding to ensure brand plans are executed with excellence. This role is ideal for a marketer who can bring together consumer insight, activation discipline, and cross functional leadership to drive business results and brand relevance. What You’ll Do for Us: Brand Execution & Market Activation: Assess local consumer opportunities using research, insight, and market performance data. Develop and execute activation plans across paid, owned, and earned channels. Impl...