Marketing Data Analyst - Shelton, CT

Job description

Job Overview The Marketing Data Analyst is responsible for driving the accuracy, quality, and strategic use of product and marketing data across the organization. This role partners closely and coordinates with Marketing Operations, Product Marketing, Enterprise Marketing, and other operational teams to develop processes, optimize data flows, enhance digital product representation, and support marketing communications. The ideal candidate brings strong analytical skills, expertise in data extraction, manipulation, and evaluation, and the ability to translate data insights into actionable business improvements. A Day In The Life: Key Responsibilities: Product Marketing Data Coordination: - Develop and maintain business processes for marketing data development. - Develop and implement enterprise strategies for digital marketing to achieve the evolving corporate vision - Coordinate expanding requirements within the Marketing Data Development (MDD) process. - Oversee resources responsible for data population, quality control, and accuracy, including direct responsibility for enhancing data health. - Define and structure the role of marketing data within the product line addition and pr...